FOR STUDENTS
Compete. Learn. Adapt.
Make decisions under uncertainty and see how your strategy performs against other companies—not against a predetermined answer key.
Start the gameFREE COMPETITIVE BUSINESS SIMULATION
Learn business by running one.
Markup Markets puts players in charge of competing companies inside the same evolving market. Build products, set prices, allocate marketing, forecast demand and adapt when competitors change the game.
Free to playBrowser basedCompetitive marketAcademic Mode
MMQuarter 3Decisions open
NORTHSTAR AUDIO · MANAGEMENT DASHBOARD
Cash$214k
Market share18.7%
Inventory1,240
Product strategyPremium · Urban
Price$129
Advertising$42,000
Production6,800 units
Market signalCompetitor pricing fell last quarter. Your premium positioning is now more exposed.
ONE MARKET. MANY STRATEGIES.
Business concepts become connected decisions.
Pricing changes demand. Forecasts become production. Marketing spends cash before it creates customers. Inventory can protect sales or destroy margin. Competitors respond to the same market you do.
See how the simulation works →ProductPricingMarketingProductionResearchStrategy
FOR EDUCATORS
Teach from what students actually did.
Practice rounds, submission tracking, instructor-controlled pacing, debrief tools, reflections, reports and exports turn the simulation into structured classroom material.
Explore Academic ModeEARLY ACCESS FEEDBACK
Tell us what you think.
Questions, classroom feedback, bug reports and suggestions are welcome while Markup Markets is being tested with educators.
ENTER THE MARKET