Terms of Use

Last updated: August 25, 2026

Welcome to Markup Markets.

These Terms of Use (“Terms”) govern your access to and use of markup.markets, the Markup Markets business simulation, online multiplayer features, classroom tools, accounts, reports, and related services (collectively, the “Service”).

By accessing or using Markup Markets, you agree to these Terms. If you do not agree with these Terms, you should not use the Service.

1. About Markup Markets

Markup Markets is a business and marketing simulation designed primarily for educational and learning purposes.

The simulation allows users to manage virtual companies, make decisions relating to areas such as pricing, marketing, product development, production, research, inventory, and business strategy, and observe simulated market outcomes.

Markup Markets may be used by:

• Students
• Educators
• Universities and schools
• Clubs and organizations
• Individuals interested in business and strategy

Unless otherwise stated, Markup Markets is provided free of charge.

2. Educational Purpose

Markup Markets is an educational simulation.

The financial results, market conditions, company valuations, customer behavior, reports, forecasts, and other outcomes generated by the simulation are fictional and simplified representations of business concepts.

Markup Markets does not provide:

• Financial advice
• Investment advice
• Legal advice
• Accounting advice
• Professional business consulting
• Predictions of real-world market performance

Decisions that perform well within Markup Markets should not be assumed to produce the same results in the real world.

Users should not rely on the simulation when making real financial, investment, legal, or commercial decisions.

3. Eligibility

You may use Markup Markets only if your use is permitted under the laws applicable to you.

Because Markup Markets may be used in educational environments, some users may be minors.

Where parental, guardian, school, or institutional consent is required under applicable law, the responsible person or institution should obtain the necessary authorization before the user accesses the Service or provides personal information.

Educators and institutions are responsible for determining whether Markup Markets is appropriate for their students and educational environment.

4. User Accounts

Some features of Markup Markets may require an account.

When creating or using an account, you agree to provide information that is reasonably accurate and not deliberately misleading.

You are responsible for maintaining the confidentiality and security of your account credentials.

You may not:

• Share account credentials for the purpose of bypassing restrictions
• Access another person’s account without permission
• Attempt to obtain another user’s password or authentication information
• Impersonate another person or organization
• Create accounts for abusive, fraudulent, or malicious purposes

You are responsible for activity performed through your account unless the activity resulted from circumstances reasonably outside your control.

5. Multiplayer Games and Lobbies

Markup Markets may allow users to participate in private lobbies, classroom games, matchmaking, or other multiplayer sessions.

When participating in multiplayer games, you agree to behave reasonably and respectfully toward other users.

You may not use company names, usernames, lobby information, or other visible fields to publish content that is:

• Threatening or harassing
• Hateful or discriminatory
• Sexually explicit
• Fraudulent or deceptive
• Unlawful
• Designed to impersonate another person or organization
• Intended to expose another person’s private information
• Otherwise seriously inappropriate for an educational environment

Markup Markets may remove content, restrict access, or suspend accounts where necessary to protect users or the Service.

6. Fair Play

Users may not intentionally interfere with the normal operation of games.

This includes attempting to:

• Modify game results through unauthorized methods
• Access private decisions belonging to another player
• Exploit technical vulnerabilities
• Manipulate matchmaking systems
• Bypass game restrictions
• Submit automated requests intended to disrupt the Service
• Gain unauthorized access to another lobby or game
• Modify or interfere with server-side simulation data
• Use bots or scripts to gain an unfair advantage where they are not expressly permitted

Discovering a bug does not give permission to exploit it.

Users are encouraged to report significant bugs or security problems through the contact information provided on the Markup Markets website.

7. Classroom Use

Educators may use Markup Markets in classroom activities, workshops, assignments, competitions, and similar educational settings.

Unless otherwise stated, educators may:

• Create classroom games
• Invite students to participate
• Use game results for classroom discussion
• Refer students to Markup Markets
• Display Markup Markets during teaching activities

Educators remain responsible for:

• Their own course requirements
• Student assessment
• Determining whether the simulation meets their learning objectives
• Providing appropriate instructions to students
• Compliance with their institution’s policies

Markup Markets does not guarantee that use of the Service will satisfy any specific curriculum, accreditation standard, examination requirement, or institutional policy.

8. Availability of the Service

We aim to keep Markup Markets available and functional, but continuous or uninterrupted availability is not guaranteed.

The Service may occasionally be unavailable because of:

• Maintenance
• Software updates
• Hosting problems
• Internet outages
• Security incidents
• Technical failures
• Changes to the simulation
• Circumstances outside our reasonable control

We may modify, temporarily suspend, or discontinue parts of the Service when reasonably necessary.

Because Markup Markets is actively developed, features may change over time.

9. Game Data and Progress

Markup Markets may store game progress, reports, match results, company statistics, rankings, or similar information.

Although reasonable efforts may be made to preserve this information, we do not guarantee that game data will always be permanently available.

Data may occasionally be lost or reset because of technical failures, maintenance, testing, software updates, database changes, or other operational reasons.

Users should not rely on Markup Markets as the sole permanent storage location for important educational records.

10. Simulation Results

Simulation outcomes are produced using the rules, formulas, assumptions, algorithms, and market models implemented by Markup Markets.

These models intentionally simplify real-world business conditions.

Results may be influenced by factors including:

• Player decisions
• Competitor decisions
• Simulated customer preferences
• Market conditions
• Randomized elements
• Artificial intelligence competitors
• Simulation formulas

A particular strategy succeeding or failing within Markup Markets does not establish that the same strategy would succeed or fail in a real business.

11. Artificial Intelligence Competitors

Some Markup Markets games may contain computer-controlled or artificial-intelligence competitors.

These competitors are part of the simulation and may make automated decisions according to programmed strategies.

AI-controlled companies do not represent real companies, individuals, financial advisers, or business professionals.

12. Intellectual Property

Unless otherwise stated, Markup Markets and its original materials are owned by or licensed to Markup Markets.

This may include:

• The Markup Markets name and branding
• Logos and visual identity
• Website designs
• Simulation software
• Game mechanics as expressed through our software
• Source code
• Original text
• Reports and report designs
• Documentation
• Graphics and interface elements

These Terms give you permission to use the Service. They do not transfer ownership of Markup Markets intellectual property to you.

You may not copy, reproduce, redistribute, sell, license, reverse engineer, or commercially exploit substantial portions of the Service except where permitted by applicable law or where you have received permission from Markup Markets.

Nothing in these Terms prevents educators from referring to Markup Markets, linking to the website, or using reasonable screenshots or excerpts for legitimate teaching and discussion purposes.

13. User-Provided Content

Users may provide content such as company names, usernames, feedback, or other information.

You retain any rights you already have in content you create.

By submitting content where it is necessary for operation of the Service, you give Markup Markets permission to process, store, reproduce, and display that content solely as reasonably necessary to operate and improve the Service.

You are responsible for ensuring that content you submit does not violate another person’s rights.

14. Feedback

If you voluntarily provide suggestions, ideas, feature requests, bug reports, or other feedback about Markup Markets, we may use that feedback to improve or develop the Service.

Providing feedback does not create an obligation for Markup Markets to implement the suggestion or compensate the person who submitted it.

15. Third-Party Services

Markup Markets may rely on or link to third-party services such as:

• Hosting providers
• Authentication services
• WordPress
• Email services
• Analytics providers
• External websites

Those services may have their own terms and privacy policies.

Markup Markets is not responsible for third-party websites or services that we do not control.

16. Privacy

Use of Markup Markets is also subject to our Privacy Policy.

The Privacy Policy explains what information may be collected, how it may be used, and the privacy choices available to users.

The Privacy Policy is available at:

markup.markets/privacy-policy/

17. Prohibited Uses

You may not use Markup Markets to:

• Violate applicable law
• Attack or disrupt our servers or infrastructure
• Introduce malware or harmful code
• Attempt unauthorized access to accounts, databases, or systems
• Scrape or overload the Service in a manner that materially disrupts it
• Circumvent security systems
• Abuse multiplayer systems
• Harass other users
• Collect personal information about users without authorization
• Misrepresent an affiliation with Markup Markets
• Use Markup Markets for fraudulent activities
• Exploit vulnerabilities for malicious purposes

Reasonable educational, research, and ordinary classroom use is permitted.

18. Suspension and Termination

We may restrict, suspend, or terminate access to Markup Markets when reasonably necessary because of:

• Serious or repeated violations of these Terms
• Security threats
• Abuse of other users
• Fraudulent activity
• Attempts to disrupt the Service
• Legal requirements

Where appropriate and practical, we may provide a warning before taking action.

Users may stop using Markup Markets at any time.

Where account deletion functionality is available, users may also request deletion of their accounts subject to legitimate legal, security, and operational requirements.

19. No Warranty

Markup Markets is provided on an “as is” and “as available” basis to the extent permitted by applicable law.

We do not guarantee that:

• The Service will always be uninterrupted
• The Service will always be error-free
• Every calculation will always be free from software bugs
• Data will never be lost
• The simulation will meet every user’s educational requirements
• The Service will be compatible with every browser or device
• A particular strategy will produce a particular result

We may correct errors and modify simulation rules as Markup Markets develops.

Nothing in these Terms excludes rights or warranties that cannot legally be excluded under applicable law.

20. Limitation of Liability

To the maximum extent permitted by applicable law, Markup Markets and those involved in operating the Service will not be responsible for indirect, incidental, special, or consequential losses arising from use of, or inability to use, the Service.

This may include losses arising from:

• Interrupted classroom sessions
• Lost game progress
• Lost simulation results
• Technical errors
• Reliance on simulation outcomes
• Service downtime

Markup Markets is provided primarily as a free educational service, and users should maintain appropriate alternatives and backups when the Service is used for important classroom activities.

Nothing in these Terms limits liability where such limitation would be prohibited by applicable law.

21. Changes to Markup Markets

We may add, remove, test, or modify features as the Service develops.

This may include changes to:

• Simulation formulas
• Market behavior
• Reports
• Multiplayer systems
• Matchmaking
• User accounts
• AI competitors
• Interface design
• Available game modes

These changes may affect existing strategies or gameplay.

22. Changes to These Terms

We may update these Terms when Markup Markets changes or when legal or operational requirements make an update necessary.

The current version will be published on markup.markets.

When significant changes are made, we may provide additional notice where appropriate.

The date at the top of these Terms indicates when they were last updated.

23. Governing Law

These Terms are governed by applicable law.

Where legally permitted and appropriate, disputes relating to Markup Markets will be handled under the laws and competent courts applicable to the operator of Markup Markets.

Nothing in this section removes consumer or data-protection rights that cannot legally be waived or restricted.

24. Contact

If you have questions about these Terms, the Service, or your rights when using Markup Markets, please contact us using the contact information provided on markup.markets.

Website: markup.markets